Florida is the southernmost state on the USA mainland. Known as “The Sunshine State”, it became a popular winter destination for the well-to-do from colder climates over a century ago, as well as the center for citrus production in North America. Its roots in agriculture are still present, with tropical fruits being a chief export. Today, Florida is home to more than 20 million people and the states beaches and resort lifestyle are one of the biggest reasons travelers head to Florida. The capital of Florida is Tallahassee, located in the eastern portion of the Florida Panhandle.
The beaches in Florida are among the most popular attractions, sugar white sands washed by warm tropical ocean currents and lined with palm trees. Miami is the center of the mega south Florida metro area, filled with trendy shops, expensive dining, famous faces, and a Latin vibe. Miami and Fort Lauderdale is home to more cruise ships than anywhere in the world, while more yachts are registered in south Florida than anywhere in North America. Florida is also home to some of the world’s best known theme parks, including Disney World, Universal Studios, Busch Gardens and SeaWorld. However some of Florida’s best-kept secrets are in secluded locations away from tourist areas, but well worth seeing. Florida has something to offer for any kind of traveler. Exotic animals found nowhere else in the United States are found in some parts of Florida.
Cities include the State Capital of Tallahassee, Destin, Pensacola, and Panama City Beach.
The most culturally “Southern” part of Florida, anchored by the vibrant, cosmopolitan city of Jacksonville. Historic St. Augustine and the college town of Gainesville are other destinations.
Theme park capital of the world, hosting Walt Disney World, SeaWorld, Universal Studios Florida, Kennedy Space Center, Cypress Gardens, Daytona International Speedway, and Gatorland.
Home to the beaches of Miami, the jungles of the Everglades, and the beauty of the Florida Keys.
Below is a selection of nine of Florida’s most notable cities. Other cities can be found under their specific regions.
Tallahassee – The state capital
Fort Lauderdale – The “Venice of America”
Jacksonville – Florida’s largest city in area and population
Miami – Known for its Hispanic culture, beautiful beaches, and nightlife
Orlando – The theme park capital of the world
Panama City – A popular spring break destination
Pensacola – Surrounded by water on three sides
Tampa – Home to one of the nation’s largest party districts Ybor City
West Palm Beach – A midsize beach city
Florida is the most southern of all U.S. states other than Hawaii and is a unique blend of societies. The northern part of the state is part of the cultural region of The South, where you will find traditional southern cooking, entertainment, dialect, and lifestyles, much as you would expect to find just north in Georgia, Alabama, and the Carolinas. Generally, the more south you go in the state, the more unlike the South it seems; you should not expect to experience ‘southern’ culture everywhere, although southern culture can be found in every region of the state, it is not always the most prominent. Cities such as Tampa and Orlando offer the feel of many different cultures. There are a lot of southerners in these areas, as well as people who are not from the state (midwest, northeast), whereas Miami is unique in seeming like a cross between an American metropolis and a major Latin American city (like Caracas, Rio, or Sao Paulo). There are some Seminole Indian reserves and villages throughout southern Florida (namely in the Everglades) and their indigenous culture can be experienced by visiting a gift shop and browsing arts and crafts. The southernmost Florida Keys offer yet another flavor, full of the slow paced and casual atmosphere of true beach life. All in all, Florida is its own region of the United States in its own right.
The Florida State Fair held every February near Tampa is the best event to attend to sense the varying cultures. The fairgrounds are host to a “cracker” village similar to the villages that were found in rural Florida in the 19th century. It hosts an exposition of counties, where each Florida county has a display and a representative to answer questions. In addition, the fair has animal displays and shows, an exhibition dedicated to citrus, various dance & cheerleading competitions, and a large selection of rides and games. A few weeks later, nearby Plant City host the Strawberry Festival, usually the last few days of February and first week of March. Plant City is the “Strawberry Capital of the US” and almost every food vendor at the festival offers several dishes featuring strawberries.
Driving near Plant City in February and March, one can find many roadside vendors offering flats(~$10-12) and half-flats(~$5-8) of strawberries. Another common dish found at roadside vendors in north and central Florida is boiled peanuts-a southern dish usually found in “regular” and “cajun” flavors, which taste nothing like roasted peanut. Florida’s Natural, a company that sells fruit juice, has a great roadside “welcome center” along US 27 in Lake Wales that includes a display and video on the history of citrus growing in Florida and offers samples of several flavors of juice.
Florida’s coastline is world class, with several gorgeous beaches, bays, and estuaries lying on the coast. The Floridian landscape is flat, with many lakes and wetlands throughout most parts of the state. The only exception is parts of the center in Highlands, Polk, Lake, and a few other counties where rolling hills are common. The highest point in the state is 345ft (105m) and Sugarloaf Mountain in Lake County is the highest point on the peninsula at 312ft (95m). Florida’s cities tend to be big, sprawling, and well developed. For such a highly populated area there are fortunately still several areas of wilderness left (although they are often found sitting right next to a large city). Many rural parts of the state grow citrus and sugar cane, but farmland tends to be far out from the usual tourist areas. The Florida Panhandle and North Florida is mostly farmland and pine trees, but as you travel south, you’ll see more wetlands and urbanization. The Florida Keys, a small chain of tropical islands, have their own unique geography, surrounded by the beautiful waters of the Gulf of Mexico and the Atlantic Ocean.
English is the official language of the state. However, Spanish is the native language of approximately 20% of Florida residents. In some parts of South Florida, Spanish is the preferred language in everyday activities. Miami is most notable, where nearly 80% of residents do not speak English as a native language and 30% do not speak any English. Orlando and Tampa also have a sizable Spanish speaking population and areas where it is almost exclusively spoken.
Three Interstate highways connect Florida with adjacent states
Additional major highways entering Florida include,
Florida is possibly the largest state for cruise ship embarkation in the United States. Port Canaveral, Tampa, and Miami are all popular ports for embarkation, with cruises heading throughout the Caribbean. There are also many casino cruises that depart from Pinellas County and South Florida.
Bus service is provided by Greyhound, Megabus, Falcon Charter Bus, GOGO Charters, SHOFUR and RedCoach that connect the major cities in Florida. There are a number of local and regional Public Transportation organizations that offer inter-city bus services throughout the state.
The legal driving age is 15 if you have a learners permit. 16 on a restricted license, and 18 on a unrestricted license. Anyone 16 and under cannot drive between 11 p.m. to 6 a.m. for one year, unless with a driver who is 21 or older. Anyone aged 17 cannot drive between 1 a.m. to 5 a.m. for one year, unless with a driver who is 21 or older.
Car rental agencies abound in Florida and many are available at every major airport. Orlando, in particular, known as the “Car Rental Capital of the World”. With Florida being the most visited state in the US, car rental rates here are among (if not the) highest rates in the country.
Like many Southern and Eastern states, Florida chose to use tolls to fund the construction of most of its expressway system rather than raising property, sales, income, or gas taxes. As a result, visitors can look forward to paying a lot of tolls, especially on Florida’s Turnpike or in Orlando, where the city’s entire expressway system (except Interstate 4) was built as tollways. More and more toll roads are switching over to cashless tolling, which means you should consider getting a rental car with a SunPass transponder, for which the car rental agency will likely charge you a daily fee on top of the tolls. If you don’t have a transponder and drive onto such toll roads anyway, then the car rental agency will likely charge you exorbitant “convenience fees” to straighten out the resulting mess.
Florida’s major highways include:
A high speed ferry service operates from the cities of Fort Myers Beach and Marco Island to Key West. The Key West Express  .Key West Expressoffers daily service and docks in the Historic Seaport district of Key West. The ferry ride takes approximately 3.5 hours and the Ft. Myers Beach vessel has a capacity exceeding 450 passengers and amenities aboard include; out-door sundecks, flat-screen TV’s, galley service and a full bar. Additionally, the Marco Island vessel features the same amenities as well as a capacity of over 250 passengers.
Florida cuisine has come under many influences and its styles vary across the state from north to south. Early Spanish and African and Southern cuisine has been influenced by Cuban and other Caribbean cultures, as well as “snowbirds” escaping from the Northern US winters. Northern Florida has a more Southern style; the south a more Caribbean one. Being on a peninsula, Florida’s chefs have always had access to fresh seafood and the long growing season provides for fresh native vegetables.
Citrus is a main export, and the tourist is apt to see many roadside stands offering free samples of orange juice and fruits to be shipped or carried home. Florida also grows grapefruit, avocado, mango, papaya, passion fruit, kumquat, coconut and other tropical fruits. These often provide the base for sauces and marinades or are used in marmalades, soups, or desserts. Welcome centers located on I-10, I-75, and I-95 as you enter Florida offer free samples of orange juice to all visitors, a tradition that goes back decades.
Strawberries are another popular fruit in Florida. Plant City, off I-4 east of Tampa, is the center of Florida strawberry growing, where during the peak season (Feb-Mar) many roadside vendors offer flats(16 pints/12 lbs) and half-flats of strawberries for a small fraction of grocery store prices. Since most are owned by the individual farmers, often the fruit sold was harvested that morning or the day before. Fresh Florida strawberries are a treat no tourist should miss, at least if you visit while in season.
Grouper is a very popular seafood caught in Florida’s coastal waters. Fresh grouper is offered in many coastal cities, where many local restaurants buy it straight from fishermen. In recent years, state inspectors have cracked down to insure that all restaurants offering “grouper” are in fact serving grouper, and not another less expensive white fish. Snapper, Snook, Tarpon, Marlin, & shark are other Florida fish that you can find at coastal restaurants, although they are not nearly as ubiquitous as grouper.
Southern food is available throughout most of north and central Florida. Barbeque is popular throughout the state, with many small “barbeque shacks” to choose from. Any platter costing over $10 ($15 for ribs), should be avoided as less expensive restaurants are almost always best. Sweet tea is common throughout the state, although unlike most areas in the south you have a choice between sweet and unsweet. Boiled peanuts can be found at roadside vendor in this area also, certainly worth trying. Dishes such as grits, okra, gravy ‘n biscuits, and collard greens can also be found in buffets and restaurants throughout the region.
Cuban food is common in the Miami and Tampa areas. The most common dishes are Cuban sandwiches, desserts, & black beans and rice.
Local specialties, not readily available in many other locales, include alligator. It is healthy and most say it tastes like chicken. It is often prepared like chicken too. Key lime pie, found elsewhere now, is a Florida Keys invention, made from the local key limes
Alcoholic beverages abound throughout the state. However, five rural counties in the northern third of the state are “dry counties”, and no alcohol is sold in them. Liquor stores are often built into strip malls, supermarkets, and pharmacies, and most grocery stores, gas stations, and convenience stores sell beer and wine. Bars and clubs are popular throughout the state. Miami Beach is well known for a variety of themed and upscale bars with innovative mixed drinks.
Like every other U.S. state, the purchase and possession age for alcohol is 21 and is fairly well enforced. Underage drinking “stings” are frequent in most tourist areas.
Be aware that some counties in Florida are dry counties, that means sale of alcohol is either prohibited or restricted. Currently, Lafayette County, Liberty County, and Washington County are dry.
Most goods for sale in the state are subject to sales tax. In most of the state, the rate is 7% but varies from 6%-8.5% (6% state sales tax and up to 2.5% local sales tax). This rate is almost never listed on the advertised/displayed prices.
Florida is increasingly becoming a major destination for shopping. The Orlando and Miami areas are home to a plethora of shopping malls, including many “outlet” malls which are home to shops selling brand-name products for discounted prices and retail shops of name brands which typically are sold through retail companies (Nike, Sony, Tommy Hilfiger, North Face, etc). There are also a large number of stores selling souvenirs, although most are not locally produced. The Orlando/Kissimmee region, especially, has a much larger number of retail stores that is typical of US cities. While traditionally they catered largely to American families on vacation, these shopping destinations are now serving foreign shoppers. Europeans (and more recently Brazilians) flock to these shopping centers to buy products significantly cheaper than at home and it’s not uncommon at some shopping centers in Orlando to encounter tourists from around the globe (especially on weekdays, when most Americans are working). As with the rest of the United States, prices even after sales taxes tend to be much lower than in other countries because the U.S. (except Hawaii) has no value-added tax, and quality is much higher due to the bargaining power of the huge U.S. retailers.
In the last few years, Brazil has become the largest source of international visitors to the state, with many coming on shopping group tours, sometimes wearing matching shirts. Some major shopping centers in Orlando and Miami areas now offer services in Portuguese. Florida has been the favorite place for renters from the last two decades. It is also called Sunstate. Florida is one of the biggest places for vacation rentals owners
Never leave children or pets in a parked car for any length of time! Due to high temperature for most of the year, the interior of a parked car can easily heat to lethal temperatures in a short amount of time. During the summer, the interior of a parked car can reach 130-170ºF (55-75ºC) in just 15 minutes, regardless of the color of the exterior or interior, nor whether the windows are open a small amount. You not only risk their lives, but it is illegal and the consequences could be thousands in fines and even imprisonment.
State law enforcement for Florida is under jurisdiction of Florida Highway Patrol. Florida Highway Patrol officers wear tan khaki colored uniforms and marked cars are tan/black with markings of FHP and the state logo on it. County law enforcement utilizes multiple different kinds of vehicle and markings. County sheriffs uniform usually range from navy blue,green or khaki depending on jurisdiction
Local law enforcement agencies utilizes navy blue uniforms.
Florida has a high occurrence of hurricanes. You might want to check the hurricane safety page if you are visiting Florida during hurricane season (June 1-November 30).
Be careful of where you swim and the time of day. Most popular beaches usually have life guards posted. Ocean water can have rip currents,bacteria and dangerous marine life such as jellyfish and sharks. Always check with the lifeguard stand before heading in if no one is in the water or the waves are rough. Volusia County is known for a high number of shark attacks, so be careful when surfing. Even so, the number of attacks are less than 50, with a fatal attack every 2-3 years, amongst millions of visitors and residents who swim in the ocean. It is advisable that you always swim when a life guard is present. Swimming at the beach from dusk to dawn is dangerous as sharks are most active during these times. Swimming at a lake and rivers is unwise as alligators, snapping turtles and venomous snakes can be in the river. Also there is poisonous plants and amoeba that can cause a serious infection and has been fatal. Swim at a pool instead. Ensure that the pool is also treated regulary as amoeba can also build up if not maintained.
Florida has varying crime intensity from city to city. In certain parts of large cities it may not be safe to walk alone or even in small groups at night. These are the exceptions however and most of Florida is safe enough for visitors. Tourist-oriented areas rarely have violent crimes, but theft is an occasional occurrence. If the area doesn’t feel safe then it probably isn’t.
Florida is notorious for giant sinkholes. Most of Florida sits on a huge limestone slab. If rainwater mixes with the right substances (natural or man-made) it can become acidic and eat away at the limestone until a large area is undermined and then suddenly collapses. Fortunately, they are rare, but when they occur, they can cause buildings, cars, and even people to suddenly vanish into the ground.
Visitors need to be aware that Florida is a statewide No Loitering zone, especially under Florida State Statute 810.09 and 856.021, which allows all police officers statewide, whether local, county, or state police, to order any person to leave any premises of any property. No property is exempt from the statute; not restaurants, not hotels/motels, not shopping malls, not clubs, no, not even parks (including amusement parks) and/or beaches.
Visitors need to be aware that the state government operates agricultural inspection stations along major highways coming into the state to control agricultural products going into or out of the state. These inspection stations are located at various distances from the state border itself, anywhere from just within the border to 50 miles within. Signs posted on approaches to these stations indicate that “all trucks, trailers, vans, and pickups must stop for inspection.” All plants, animals, fruits, vegetables, firewood, and other agricultural products must be declared. Anyone driving a vehicle in this category and not stopping risks being pulled over by a police patrol and ticked or arrested. It appears that the state government has zoned Florida into two portions (the western panhandle area and the more sensitive peninsular area) with a line of control along the Suwannee River.
Florida is known around the world for its balmy weather. The climate varies from humid subtropical (like the rest of the southern states) in the north (from Pensacola down to Tampa) to tropical in the south (from Fort Myers to Miami and Key West), hosting a variety of near equatorial climates including subtropical rainforest, subtropical monsoon, and tropical savanna. The state’s mild winters have made it a haven for retirees year-round and temporary residents during the winter known as “snowbirds”.
Summers can be long and hot, with the interior being a few degrees warmer than the immediate coast. Coastal areas also experience gentle breezes during the summer, and the beach is usually the coolest, least humid place to be. During the winter, sunny and dry weather dominate, and coastal areas are warmer than inland areas by a few degrees. The Atlantic side of Florida is noted for milder, more moderate weather, as opposed to the Gulf side, which is drier and cooler during winter, and hotter and muggier in summer, than the Atlantic coast.
While coastal breezes are a welcome relief from the scorching temperatures, they are also the cause of the most notorious Florida weather feature: thunderstorms. As is typical in tropical climates in the hot and wet season, daily thunderstorms are intense but often brief, and anyone visiting Florida during the rainy season (June to September) should plan a few activities indoors in the afternoon as a backup plan. Florida’s thunderstorms occur almost everyday during the rainy season and typically form 20-30mi inland and either move toward the center of the state or toward the coast. While most simply cool the air bringing a welcome relief to stifling temperatures, these storms produce considerable amounts of dangerous lightning and sometimes hail, high winds (50mph+), and tornadoes. See the “stay safe” section for thunderstorm safety. Many attractions such as Disney World have multiple attractions available even during downpours. It is common to be in a rain shower yet be in the sun at the same time. It is also an interesting contradiction that rain can be occurring just a few miles inland from the coast, while those at the beach experience a beautiful day.
Average Annual Temperatures:
Summer: 93°F (33.9°C) (North Florida) 90°F (32.2°C) (South Florida)
Winter: 53°F (11.7°C) (North Florida) 70°F (21.1°C) (South Florida)
The above temperatures are average temperatures throughout the day. During the summer, high temperatures on the peninsula are usually around 90 on the coast and mid 90s inland…with lows ranging from around 80 on the coast to mid 70s inland. During the winter, high temperatures range from the 60’s F in north Florida to the low to mid 70’s F in south Florida, while low temperatures range from the 40’s F in far north Florida to near 60 F in south Florida. Consult the individual city page for temperatures during the winter. Winter and spring is the driest time of the year, which can lead to wildfires and drought conditions on occasion.
The six-month hurricane season runs from June 1 through November 30 and Floridians have learned to be ready when a storm threatens the area. If you plan on visiting during the summer, stay ready of the news and weather advisories. Information is available from the National Hurricane Center .
The overseas highway is the main and only route between Key West and mainland Florida. Most of the overseas highway is only 2 lanes and most of the highway does not have lamppost meaning driving at nighttime can be dangerous. It is best to have a full tank of gas before traveling on the overseas highway to/from the keys as gas stations are limited. The overseas highway is patrolled by Florida Highway Patrol and the Monroe County Sheriff. Should there be an accident on the overseas highway first responders can take up to 30 minutes or more to arrive to the scene and the roadway can be closed for hours depending on the severity of crash. Should there be a hurricane or tropical storm warning the road will be used for evacuation. Prepare yourself and have a surplus of essential supplies including fuel as fuel may be limited at gas stations along the route. Once the storm is hit the overseas highway will be closed to all vehicular traffic. Once the storm has passed essential workers and first responders will conduct a full inspection to ensure the bridge structure is intact.
DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
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DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
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The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
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