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Florida is the southernmost state on the USA mainland. Known as “The Sunshine State”, it became a popular winter destination for the well-to-do from colder climates over a century ago, as well as the center for citrus production in North America. Its roots in agriculture are still present, with tropical fruits being a chief export. Today, Florida is home to more than 20 million people and the states beaches and resort lifestyle are one of the biggest reasons travelers head to Florida. The capital of Florida is Tallahassee, located in the eastern portion of the Florida Panhandle.

The beaches in Florida are among the most popular attractions, sugar white sands washed by warm tropical ocean currents and lined with palm trees. Miami is the center of the mega south Florida metro area, filled with trendy shops, expensive dining, famous faces, and a Latin vibe. Miami and Fort Lauderdale is home to more cruise ships than anywhere in the world, while more yachts are registered in south Florida than anywhere in North America. Florida is also home to some of the world’s best known theme parks, including Disney World, Universal Studios, Busch Gardens and SeaWorld. However some of Florida’s best-kept secrets are in secluded locations away from tourist areas, but well worth seeing. Florida has something to offer for any kind of traveler. Exotic animals found nowhere else in the United States are found in some parts of Florida.

Regions

Florida Panhandle
Cities include the State Capital of Tallahassee, Destin, Pensacola, and Panama City Beach.

North Florida
The most culturally “Southern” part of Florida, anchored by the vibrant, cosmopolitan city of Jacksonville. Historic St. Augustine and the college town of Gainesville are other destinations.

Central Florida
Theme park capital of the world, hosting Walt Disney World, SeaWorld, Universal Studios Florida, Kennedy Space Center, Cypress Gardens, Daytona International Speedway, and Gatorland.

South Florida
Home to the beaches of Miami, the jungles of the Everglades, and the beauty of the Florida Keys.

Cities

Below is a selection of nine of Florida’s most notable cities. Other cities can be found under their specific regions.

Tallahassee – The state capital
Fort Lauderdale – The “Venice of America”
Jacksonville – Florida’s largest city in area and population
Miami – Known for its Hispanic culture, beautiful beaches, and nightlife
Orlando – The theme park capital of the world
Panama City – A popular spring break destination
Pensacola – Surrounded by water on three sides
Tampa – Home to one of the nation’s largest party districts Ybor City
West Palm Beach – A midsize beach city

Other destinations

  • Amelia Island – Upscale beach resort island just north of Jacksonville.
  • Biscayne National Park – The largest marine park in the country.
  • Canaveral National Seashore – 24 miles of public, undeveloped beach.
  • Castillo de San Marcos and Fort Matanzas – The nation’s oldest settlement, full of history, a short drive from Jacksonville.
  • Everglades National Park – Thousands of acres of swampland, full of endangered animals, and a UNESCO World Heritage Site.
  • Florida Keys – Countless beautiful islands and beaches two hours south of Miami.
  • Gulf Islands National Seashore – Numerous barrier islands on Florida’s Gulf Coast.
  • Kennedy Space Center – The site of all manned space launches in the country, and home to a huge visitor center.
  • Walt Disney World – The world’s most famous theme park, and a 30-minute drive from Orlando.

Understand

Culture

Florida is the most southern of all U.S. states other than Hawaii and is a unique blend of societies. The northern part of the state is part of the cultural region of The South, where you will find traditional southern cooking, entertainment, dialect, and lifestyles, much as you would expect to find just north in Georgia, Alabama, and the Carolinas. Generally, the more south you go in the state, the more unlike the South it seems; you should not expect to experience ‘southern’ culture everywhere, although southern culture can be found in every region of the state, it is not always the most prominent. Cities such as Tampa and Orlando offer the feel of many different cultures. There are a lot of southerners in these areas, as well as people who are not from the state (midwest, northeast), whereas Miami is unique in seeming like a cross between an American metropolis and a major Latin American city (like Caracas, Rio, or Sao Paulo). There are some Seminole Indian reserves and villages throughout southern Florida (namely in the Everglades) and their indigenous culture can be experienced by visiting a gift shop and browsing arts and crafts. The southernmost Florida Keys offer yet another flavor, full of the slow paced and casual atmosphere of true beach life. All in all, Florida is its own region of the United States in its own right.

The Florida State Fair held every February near Tampa is the best event to attend to sense the varying cultures. The fairgrounds are host to a “cracker” village similar to the villages that were found in rural Florida in the 19th century. It hosts an exposition of counties, where each Florida county has a display and a representative to answer questions. In addition, the fair has animal displays and shows, an exhibition dedicated to citrus, various dance & cheerleading competitions, and a large selection of rides and games. A few weeks later, nearby Plant City host the Strawberry Festival, usually the last few days of February and first week of March. Plant City is the “Strawberry Capital of the US” and almost every food vendor at the festival offers several dishes featuring strawberries.

Driving near Plant City in February and March, one can find many roadside vendors offering flats(~$10-12) and half-flats(~$5-8) of strawberries. Another common dish found at roadside vendors in north and central Florida is boiled peanuts-a southern dish usually found in “regular” and “cajun” flavors, which taste nothing like roasted peanut. Florida’s Natural, a company that sells fruit juice, has a great roadside “welcome center” along US 27 in Lake Wales that includes a display and video on the history of citrus growing in Florida and offers samples of several flavors of juice.

Landscape

Florida’s coastline is world class, with several gorgeous beaches, bays, and estuaries lying on the coast. The Floridian landscape is flat, with many lakes and wetlands throughout most parts of the state. The only exception is parts of the center in Highlands, Polk, Lake, and a few other counties where rolling hills are common. The highest point in the state is 345ft (105m) and Sugarloaf Mountain in Lake County is the highest point on the peninsula at 312ft (95m). Florida’s cities tend to be big, sprawling, and well developed. For such a highly populated area there are fortunately still several areas of wilderness left (although they are often found sitting right next to a large city). Many rural parts of the state grow citrus and sugar cane, but farmland tends to be far out from the usual tourist areas. The Florida Panhandle and North Florida is mostly farmland and pine trees, but as you travel south, you’ll see more wetlands and urbanization. The Florida Keys, a small chain of tropical islands, have their own unique geography, surrounded by the beautiful waters of the Gulf of Mexico and the Atlantic Ocean.

Talk

English is the official language of the state. However, Spanish is the native language of approximately 20% of Florida residents. In some parts of South Florida, Spanish is the preferred language in everyday activities. Miami is most notable, where nearly 80% of residents do not speak English as a native language and 30% do not speak any English. Orlando and Tampa also have a sizable Spanish speaking population and areas where it is almost exclusively spoken.

Get in

By plane
  • Orlando International Airport – your choice airport for Disney World or the other attractions in Central Florida. Located south of Downtown Orlando, this airport offers car rentals and free shuttles to Disney World for visitors.
  • Miami International Airport – the biggest airport for travel in South Florida, and the best option for trips to the Everglades or Miami’s beaches.
  • Tampa International Airport-serves the Gulf Coast, namely the Tampa Bay area. Has a direct flight operated by British Airways to/from London Gatwick. Also international flights to Canada, Mexico, Panama, and the Cayman Islands. Rated #1 US Airport overall.
  • Fort Lauderdale-Hollywood International Airport – the fourth largest airport in Florida and another valid option with many domestic low fare carriers.
  • Other large airports can be found in: Jacksonville, Pensacola,Fort Myers, Tallahassee, St.Petersburg/Clearwater, West Palm Beach, Sarasota, Key West, Gainesville, Melbourne, and Sanford. Be aware that there are many more airports throughout Florida that may get you closer to your ultimate destination; watch out for these smaller airports while researching your destination.
By train
  • Amtrak Auto Train carries passengers and automobiles between Lorton, Virginia and Sanford, Florida, effectively serving as a car-rail link to Florida from the Washington, D.C. Metro Area.
  • Amtrak Silver Star and Silver Meteor (Trains 91-92 and 97-98 respectively) – both routes begin in New York City and end in Miami. While the two routes are slightly different, within the borders of the state of Florida, the routes are exactly the same. This option can get you from most East Coast cities to Miami, or many Florida cities in between.
By car

Three Interstate highways connect Florida with adjacent states

  • Interstate 95 enters Florida from Georgia just north of Jacksonville and parallels the Atlantic coast (never more than 25 miles) until its southern terminus south of the Miami CBD. Interstate 95 provides the most convenient route for persons from the Atlantic Coast, New England, and the Canadian maritime provinces. Jacksonville, Daytona Beach, and the Miami-Ft.Lauderdale-West Palm Beach area are all serviced by I-95, with access to Orlando provided via I-4
  • Interstate 75 also enters Florida from Georgia and passes through the center of the state until the Tampa Bay area, after which it follows 10-20mi inland from the Gulf of Mexico until Naples, after which it heads due east to Ft.Lauderdale. Interstate 75 is most convenient for travelers arriving from Atlanta and the Midwest.
  • Interstate 10 enters Florida from Alabama near Pensacola and passes through the center of the Panhandle and through northern Florida until its terminus in Jacksonville. Interstate 10 is most convenient for travelers from Louisiana, Texas, and areas further west.

Additional major highways entering Florida include,

  • US 1 enters Florida north of Jacksonville and snakes along the east coast between Interstate 95 and the Intercoastal Waterway/Atlantic Ocean. Unlike I-95, US 1 continues past Miami and is routed over a series of bridges connecting the Florida Keys to its terminus at Key West.
  • US 231 enters Florida from Alabama (where it connects with Interstate 65 in Montgomery) and crosses the Panhandle north-south to its southern terminus at Panama City. US 231 provides convenient access to the Panhandle from the Midwest (via I-65).
  • US 98 enters Florida near Pensacola and remains close to the Gulf of Mexico coast until the base of the Florida peninsula(“Big Bend” area). Unlike I-10 to the north ,which runs through the interior of the peninsula and away from the coast, US 98 provides convenient access to the coast and this section is very scenic. After the Panhandle, US 98 runs diagonally across the peninsula to West Palm Beach, running through primarily rural areas.
  • US 27 enters Florida from western Georgia, provides access to the state capital, Tallahassee, before routing through mostly rural areas of the peninsula. Between the Florida Turnpike and Miami, US 27 is a primary trucking route through the center of the state and, while two or three lane and having high speed limits, this route can be a hassle dealing with trucks and large volumes of traffic through this section.
  • US 301 enters Florida just north of Jacksonville and was once the main route from the Northeast to Florida. It is a very scenic alternative to I-95 with a lot less traffic. Exiting at Santee, SC motorists can follow US 301 through SC and Georgia (past the first welcome center opened in 1962) and connect to I-95 in Jacksonville for East Coast destinations or join I-75 at Ocala for Tampa and Gulf Coast destinations.
By boat

Florida is possibly the largest state for cruise ship embarkation in the United States. Port Canaveral, Tampa, and Miami are all popular ports for embarkation, with cruises heading throughout the Caribbean. There are also many casino cruises that depart from Pinellas County and South Florida.

Get around

By bus

Bus service is provided by Greyhound, Megabus, Falcon Charter Bus, GOGO Charters, SHOFUR and RedCoach that connect the major cities in Florida. There are a number of local and regional Public Transportation organizations that offer inter-city bus services throughout the state.

By car

The legal driving age is 15 if you have a learners permit. 16 on a restricted license, and 18 on a unrestricted license. Anyone 16 and under cannot drive between 11 p.m. to 6 a.m. for one year, unless with a driver who is 21 or older. Anyone aged 17 cannot drive between 1 a.m. to 5 a.m. for one year, unless with a driver who is 21 or older.

Car rental agencies abound in Florida and many are available at every major airport. Orlando, in particular, known as the “Car Rental Capital of the World”. With Florida being the most visited state in the US, car rental rates here are among (if not the) highest rates in the country.

Like many Southern and Eastern states, Florida chose to use tolls to fund the construction of most of its expressway system rather than raising property, sales, income, or gas taxes. As a result, visitors can look forward to paying a lot of tolls, especially on Florida’s Turnpike or in Orlando, where the city’s entire expressway system (except Interstate 4) was built as tollways. More and more toll roads are switching over to cashless tolling, which means you should consider getting a rental car with a SunPass transponder, for which the car rental agency will likely charge you a daily fee on top of the tolls. If you don’t have a transponder and drive onto such toll roads anyway, then the car rental agency will likely charge you exorbitant “convenience fees” to straighten out the resulting mess.

Florida’s major highways include:

  • Interstate 4 crosses diagonally from Tampa, heads east through Plant City & Lakeland, then heads northeast past Kissimmee, Walt Disney World, Orlando, and ends at Interstate 95 near Daytona Beach. Interstate 4 is the most traversed highway in Florida and due to the large volume of traffic, high speeds (70 outside of urban areas), construction (which is almost complete), and large number of tourists it is the most dangerous highway in the state, in terms of the number of accidents.
  • Interstate 95 enters Florida from Georgia north of Jacksonville and travels near the Atlantic coast (never more than 20mi or so), past St. Augustine, Daytona Beach, Cape Canaveral, Vero Beach, West Palm Beach, Ft. Lauderdale, and ends at US 1 just south of downtown Miami.
  • Interstate 10 enters Florida from Alabama near Pensacola and travels across the Panhandle, past Tallahassee,and through north Florida to its terminus in Jacksonville.
  • Interstate 75 enters Florida from Georgia and runs south through Gainesville, Ocala, just east of Tampa, then parallels the Gulf coast past Bradenton, Sarasota, Fort Meyers, Naples, and then crosses due east across the Everglades swamp (a section known as ‘Alligator Alley’) to the Miami suburbs.
  • Florida’s Turnpike is a toll road that runs from Interstate 75 south of Ocala, through Orlando, West Palm Beach, Ft. Lauderdale, and ending south of Miami. It provides the easiest access to Orlando and southeast Florida for persons entering the state via I-75 or I-10.
  • Interstate 275 is a secondary interstate that runs from I-75 north of Bradenton, past downtown St. Petersburg & downtown Tampa, before rejoining I-75 north of the Tampa area. Interstate 275 crosses the Sunshine Skyway Bridge, 5.5mi (8.8km) long and with a 193ft(58.8m) clearance, across the mouth of Tampa Bay and later across the Howard Frankland Bridge over Old Tampa Bay. Note: Interstate 75 does not provide access to these areas, it passes through rural/suburban areas 10 miles (at closest) from Tampa. I-4 approaches Tampa from the east, but ends at I-275 just before downtown.
  • U.S. Highway 1 is a historic and scenic highway that originates in Key West and continues up the east coast.
  • State Road A1A runs parallel to US 1 and Interstate 95, but lies to the east of the Intercoastal Waterway (mainly on the barrier islands) and running mostly along the ocean.
  • US 98 enters Florida from Alabama at Pensacola and travels a very scenic route along the Gulf Coast of the Panhandle, it continues diagonally across the peninsula to its terminus in West Palm Beach.
  • US 27 is a well-traveled alternative to the Florida’s Turnpike and runs from Miami, along Lake Okeechobee, through the mostly-rural heartland of Florida, Ocala, Gainesville, Tallahassee
  • US 41 runs from Miami, makes a scenic 2-lane journey through the Everglades, and travels along the Gulf Coast, the east side of Tampa Bay, and north into Georgia.
By train
  • Amtrak Silver Star and Silver Meteor (Trains 91-92 and 97-98 respectively) – This is a relatively expensive option but will suffice if other means are not possible. Both routes span from Jacksonville to Miami. While the two routes are slightly different, within the borders of state of Florida, the routes are exactly the same and stop at the following stations: Jacksonville, Palatka, DeLand, Winter Park, Orlando, Kissimmee, Lakeland (to/from the north only), Tampa, Lakeland (to/from the south only), Winter Haven, Sebring, Okeechobee, West Palm Beach, Delray Beach, Deerfield Beach, Fort Lauderdale, Hollywood, and Miami.
By ferry

A high speed ferry service operates from the cities of Fort Myers Beach and Marco Island to Key West. The Key West Express [46] .Key West Expressoffers daily service and docks in the Historic Seaport district of Key West. The ferry ride takes approximately 3.5 hours and the Ft. Myers Beach vessel has a capacity exceeding 450 passengers and amenities aboard include; out-door sundecks, flat-screen TV’s, galley service and a full bar. Additionally, the Marco Island vessel features the same amenities as well as a capacity of over 250 passengers.

See


  • Kennedy Space Center Visitor’s Complex – America’s space port for the manned missions to the moon and the Space Shuttle, in Cape Canaveral. The visitors complex contains spacecraft displays, two IMAX movies, the Astronaut’s Hall of Fame, displays/exhibits chronicling the history and future of space exploration/travel, a new Space Shuttle Launch Experience, and more.
  • Space Shuttle Launch-Florida is the only place in the world where one can watch the launch of a manned space vehicle launch, as Russia & China launch their space craft in remote, restricted areas. On clear days, a launch can be seen well from over 150mi(250km) away. However, seeing a launch from Titusville is worth attending, especially for international tourists. Furthermore, rockets (carrying satellite)s are launched almost every month. You can check the launch schedule online.
  • St. Augustine, founded by the Spanish in 1565, is the United State’s oldest continually settled city. It contains a large fort, a museum concerning the city’s history, and plenty of nearby shops.
  • Gatorland – Full of Florida’s most unique animal, in Orlando.
  • Florida Lighthouses are numerous, historic, and beautiful, take some time to visit these iconic images of the coast.
  • Spring Training Baseball occurs throughout the state in March and offers the ability to watch your favorite players for discount prices (front row tickets can be purchased as low as $15-20) and in smaller, more intimate venues.
  • Salvador Dali Museum, in downtown St. Petersburg, is the largest collection of Dali artwork outside of Europe.
  • Sunshine Skyway Bridge is part of Interstate 275 crossing the mouth of Tampa Bay. It is the longest cable-stayed bridge in the world and an engineering masterpiece. Furthermore, two long fishing piers beside the bridge, the approaches of the previous bridge, are renowned among local fishermen and provide a less expensive alternative for saltwater fishing.
  • Florida Holocaust museum, located in downtown St. Petersburg. The Holocaust museum is one of the largest in the US and exhibits a box car used by Nazis to transport prisoners to concentration camps like Auschwitz or Treblinka.
  • Daytona International Speedway, located 1.5 miles off the Daytona Beach exit (261) on I-95. Home of the number one event in stock car racing – the NASCAR Nextel Cup Series Daytona 500 (February) and other events throughout the year.
  • Ybor City,. Ybor City is one of the largest party districts in the country. Countless bars, restaurants, clubs, and cigar stores are located within this district near downtown Tampa. Has a very historic feel, with a combination of Latin and Italian influence.
  • Florida Railroad Museum, 12210 83rd St E, Parrish Fl 34219, ☎ 941-776-0906,. Weekends. Located in the heart of the gulf coast 35 miles south of Tampa, The Florida Railroad Museum offers a unique museum experience, here you ride the exhibits!!! Ride in railroad cars dating back to the 1920’s, pulled by 1950’s diesel engines. Fun for the whole family, special events throughout the year. $14.00 for adult general admission and $10.00 for children 3 to 11, under 3 free.
  • Gold Coast Railroad Museum, 12450 SW 152nd Street, Miami FL 33177, ☎ 305-253-0063. Daily. Located on the grounds of Zoo Miami, the Gold Coast Railroad Museum has a variety of passenger railroad cars on display including the Presidential Rail Car U.S. No. 1, the Ferdinand Magellan. Train rides are offered on the weekends. Fun for the entire family, special events are held throughout the year. $8.00 for grounds admission, train rides are an additional $6.00 for caboose and coach rides or $12.00 for locomotive cab rides.

Do

  • Go to the beach! You have numerous options with Panama City Beach, Daytona Beach, South Beach, and West Palm Beach being some of the best.
  • Visit Florida’s world class water parks and theme parks.
  • Disney World – The biggest and most renowned theme park in the world.
  • Sea World, Wet and Wild, Universal Studios, Islands of Adventure, and Discovery Cove in Orlando.
  • Swim with the Florida Manatees. Nature Coast Manatee Tours in Crystal River Close encounters with Florida’s gentle giant.
  • Busch Gardens in Tampa.
  • Visit Everglades National Park, a place like no other on earth, and take an airboat ride through the swamps. A drive across the Everglades on US 41 is a great way to get a sense of the size and scenery of the Everglades. Stop at Shark Valley and Everglades City for great attractions and scenery.
  • Take a dip in Florida’s Largest Lake, Lake Okeechobee! Wade in the shallow waters, and enjoy the beautiful southern Florida landscape and wildlife.
  • Visit some of the more than 150 Florida State Parks. Two-time winner of the National Recreation and Park Association’s Gold Medal award for state park systems.
  • Visit the Seminole or Miccosukee Indian reservations throughout the state. Here you can find out about their history and culture, eat their food, and then gamble in the casinos on their land.
  • Go diving-Florida coastlines offer many coral reefs, sunken vessels, and a diverse array of sea life.
  • Go hiking or backpacking-Florida has many state and national parks/forests that have nature trails suitable for hiking and camping.
  • Florida National Scenic Trail is a network of 1400 miles of hiking trails throughout the state. The most popular section of the trail is the 110-mile loop encircling Lake Okeechobee.
  • Go Fishing – Florida has some of the best fishing action in the world (both salt and freshwater). Several large and tough fighting species such as Sailfish, Tarpon, and Largemouth Bass can be found lurking in Florida water throughout the state.
  • Take a Cruise – leave from the Port of Miami,Tampa, Ft. Lauderdale, or Canaveral.

Eat

Florida cuisine has come under many influences and its styles vary across the state from north to south. Early Spanish and African and Southern cuisine has been influenced by Cuban and other Caribbean cultures, as well as “snowbirds” escaping from the Northern US winters. Northern Florida has a more Southern style; the south a more Caribbean one. Being on a peninsula, Florida’s chefs have always had access to fresh seafood and the long growing season provides for fresh native vegetables.

Citrus is a main export, and the tourist is apt to see many roadside stands offering free samples of orange juice and fruits to be shipped or carried home. Florida also grows grapefruit, avocado, mango, papaya, passion fruit, kumquat, coconut and other tropical fruits. These often provide the base for sauces and marinades or are used in marmalades, soups, or desserts. Welcome centers located on I-10, I-75, and I-95 as you enter Florida offer free samples of orange juice to all visitors, a tradition that goes back decades.
Strawberries are another popular fruit in Florida. Plant City, off I-4 east of Tampa, is the center of Florida strawberry growing, where during the peak season (Feb-Mar) many roadside vendors offer flats(16 pints/12 lbs) and half-flats of strawberries for a small fraction of grocery store prices. Since most are owned by the individual farmers, often the fruit sold was harvested that morning or the day before. Fresh Florida strawberries are a treat no tourist should miss, at least if you visit while in season.
Grouper is a very popular seafood caught in Florida’s coastal waters. Fresh grouper is offered in many coastal cities, where many local restaurants buy it straight from fishermen. In recent years, state inspectors have cracked down to insure that all restaurants offering “grouper” are in fact serving grouper, and not another less expensive white fish. Snapper, Snook, Tarpon, Marlin, & shark are other Florida fish that you can find at coastal restaurants, although they are not nearly as ubiquitous as grouper.
Southern food is available throughout most of north and central Florida. Barbeque is popular throughout the state, with many small “barbeque shacks” to choose from. Any platter costing over $10 ($15 for ribs), should be avoided as less expensive restaurants are almost always best. Sweet tea is common throughout the state, although unlike most areas in the south you have a choice between sweet and unsweet. Boiled peanuts can be found at roadside vendor in this area also, certainly worth trying. Dishes such as grits, okra, gravy ‘n biscuits, and collard greens can also be found in buffets and restaurants throughout the region.
Cuban food is common in the Miami and Tampa areas. The most common dishes are Cuban sandwiches, desserts, & black beans and rice.
Local specialties, not readily available in many other locales, include alligator. It is healthy and most say it tastes like chicken. It is often prepared like chicken too. Key lime pie, found elsewhere now, is a Florida Keys invention, made from the local key limes

Drink

Alcoholic beverages abound throughout the state. However, five rural counties in the northern third of the state are “dry counties”, and no alcohol is sold in them. Liquor stores are often built into strip malls, supermarkets, and pharmacies, and most grocery stores, gas stations, and convenience stores sell beer and wine. Bars and clubs are popular throughout the state. Miami Beach is well known for a variety of themed and upscale bars with innovative mixed drinks.

Like every other U.S. state, the purchase and possession age for alcohol is 21 and is fairly well enforced. Underage drinking “stings” are frequent in most tourist areas.

Be aware that some counties in Florida are dry counties, that means sale of alcohol is either prohibited or restricted. Currently, Lafayette County, Liberty County, and Washington County are dry.

Buy

Most goods for sale in the state are subject to sales tax. In most of the state, the rate is 7% but varies from 6%-8.5% (6% state sales tax and up to 2.5% local sales tax). This rate is almost never listed on the advertised/displayed prices.

Florida is increasingly becoming a major destination for shopping. The Orlando and Miami areas are home to a plethora of shopping malls, including many “outlet” malls which are home to shops selling brand-name products for discounted prices and retail shops of name brands which typically are sold through retail companies (Nike, Sony, Tommy Hilfiger, North Face, etc). There are also a large number of stores selling souvenirs, although most are not locally produced. The Orlando/Kissimmee region, especially, has a much larger number of retail stores that is typical of US cities. While traditionally they catered largely to American families on vacation, these shopping destinations are now serving foreign shoppers. Europeans (and more recently Brazilians) flock to these shopping centers to buy products significantly cheaper than at home and it’s not uncommon at some shopping centers in Orlando to encounter tourists from around the globe (especially on weekdays, when most Americans are working). As with the rest of the United States, prices even after sales taxes tend to be much lower than in other countries because the U.S. (except Hawaii) has no value-added tax, and quality is much higher due to the bargaining power of the huge U.S. retailers.

In the last few years, Brazil has become the largest source of international visitors to the state, with many coming on shopping group tours, sometimes wearing matching shirts. Some major shopping centers in Orlando and Miami areas now offer services in Portuguese. Florida has been the favorite place for renters from the last two decades. It is also called Sunstate. Florida is one of the biggest places for vacation rentals owners

Stay safe

Extreme Temperatures

Never leave children or pets in a parked car for any length of time! Due to high temperature for most of the year, the interior of a parked car can easily heat to lethal temperatures in a short amount of time. During the summer, the interior of a parked car can reach 130-170ºF (55-75ºC) in just 15 minutes, regardless of the color of the exterior or interior, nor whether the windows are open a small amount. You not only risk their lives, but it is illegal and the consequences could be thousands in fines and even imprisonment.

Law enforcement in Florida

State law enforcement for Florida is under jurisdiction of Florida Highway Patrol. Florida Highway Patrol officers wear tan khaki colored uniforms and marked cars are tan/black with markings of FHP and the state logo on it. County law enforcement utilizes multiple different kinds of vehicle and markings. County sheriffs uniform usually range from navy blue,green or khaki depending on jurisdiction

Local law enforcement agencies utilizes navy blue uniforms.

Florida has a high occurrence of hurricanes. You might want to check the hurricane safety page if you are visiting Florida during hurricane season (June 1-November 30).

Beach and Water Safety

Be careful of where you swim and the time of day. Most popular beaches usually have life guards posted. Ocean water can have rip currents,bacteria and dangerous marine life such as jellyfish and sharks. Always check with the lifeguard stand before heading in if no one is in the water or the waves are rough. Volusia County is known for a high number of shark attacks, so be careful when surfing. Even so, the number of attacks are less than 50, with a fatal attack every 2-3 years, amongst millions of visitors and residents who swim in the ocean. It is advisable that you always swim when a life guard is present. Swimming at the beach from dusk to dawn is dangerous as sharks are most active during these times. Swimming at a lake and rivers is unwise as alligators, snapping turtles and venomous snakes can be in the river. Also there is poisonous plants and amoeba that can cause a serious infection and has been fatal. Swim at a pool instead. Ensure that the pool is also treated regulary as amoeba can also build up if not maintained.

Florida has varying crime intensity from city to city. In certain parts of large cities it may not be safe to walk alone or even in small groups at night. These are the exceptions however and most of Florida is safe enough for visitors. Tourist-oriented areas rarely have violent crimes, but theft is an occasional occurrence. If the area doesn’t feel safe then it probably isn’t.

Florida is notorious for giant sinkholes. Most of Florida sits on a huge limestone slab. If rainwater mixes with the right substances (natural or man-made) it can become acidic and eat away at the limestone until a large area is undermined and then suddenly collapses. Fortunately, they are rare, but when they occur, they can cause buildings, cars, and even people to suddenly vanish into the ground.

Visitors need to be aware that Florida is a statewide No Loitering zone, especially under Florida State Statute 810.09 and 856.021, which allows all police officers statewide, whether local, county, or state police, to order any person to leave any premises of any property. No property is exempt from the statute; not restaurants, not hotels/motels, not shopping malls, not clubs, no, not even parks (including amusement parks) and/or beaches.

Visitors need to be aware that the state government operates agricultural inspection stations along major highways coming into the state to control agricultural products going into or out of the state. These inspection stations are located at various distances from the state border itself, anywhere from just within the border to 50 miles within. Signs posted on approaches to these stations indicate that “all trucks, trailers, vans, and pickups must stop for inspection.” All plants, animals, fruits, vegetables, firewood, and other agricultural products must be declared. Anyone driving a vehicle in this category and not stopping risks being pulled over by a police patrol and ticked or arrested. It appears that the state government has zoned Florida into two portions (the western panhandle area and the more sensitive peninsular area) with a line of control along the Suwannee River.

Climate

Florida is known around the world for its balmy weather. The climate varies from humid subtropical (like the rest of the southern states) in the north (from Pensacola down to Tampa) to tropical in the south (from Fort Myers to Miami and Key West), hosting a variety of near equatorial climates including subtropical rainforest, subtropical monsoon, and tropical savanna. The state’s mild winters have made it a haven for retirees year-round and temporary residents during the winter known as “snowbirds”.

Summers can be long and hot, with the interior being a few degrees warmer than the immediate coast. Coastal areas also experience gentle breezes during the summer, and the beach is usually the coolest, least humid place to be. During the winter, sunny and dry weather dominate, and coastal areas are warmer than inland areas by a few degrees. The Atlantic side of Florida is noted for milder, more moderate weather, as opposed to the Gulf side, which is drier and cooler during winter, and hotter and muggier in summer, than the Atlantic coast.

While coastal breezes are a welcome relief from the scorching temperatures, they are also the cause of the most notorious Florida weather feature: thunderstorms. As is typical in tropical climates in the hot and wet season, daily thunderstorms are intense but often brief, and anyone visiting Florida during the rainy season (June to September) should plan a few activities indoors in the afternoon as a backup plan. Florida’s thunderstorms occur almost everyday during the rainy season and typically form 20-30mi inland and either move toward the center of the state or toward the coast. While most simply cool the air bringing a welcome relief to stifling temperatures, these storms produce considerable amounts of dangerous lightning and sometimes hail, high winds (50mph+), and tornadoes. See the “stay safe” section for thunderstorm safety. Many attractions such as Disney World have multiple attractions available even during downpours. It is common to be in a rain shower yet be in the sun at the same time. It is also an interesting contradiction that rain can be occurring just a few miles inland from the coast, while those at the beach experience a beautiful day.

Average Annual Temperatures:

Summer: 93°F (33.9°C) (North Florida) 90°F (32.2°C) (South Florida)

Winter: 53°F (11.7°C) (North Florida) 70°F (21.1°C) (South Florida)

The above temperatures are average temperatures throughout the day. During the summer, high temperatures on the peninsula are usually around 90 on the coast and mid 90s inland…with lows ranging from around 80 on the coast to mid 70s inland. During the winter, high temperatures range from the 60’s F in north Florida to the low to mid 70’s F in south Florida, while low temperatures range from the 40’s F in far north Florida to near 60 F in south Florida. Consult the individual city page for temperatures during the winter. Winter and spring is the driest time of the year, which can lead to wildfires and drought conditions on occasion.

The six-month hurricane season runs from June 1 through November 30 and Floridians have learned to be ready when a storm threatens the area. If you plan on visiting during the summer, stay ready of the news and weather advisories. Information is available from the National Hurricane Center [56].

Overseas Highway

The overseas highway is the main and only route between Key West and mainland Florida. Most of the overseas highway is only 2 lanes and most of the highway does not have lamppost meaning driving at nighttime can be dangerous. It is best to have a full tank of gas before traveling on the overseas highway to/from the keys as gas stations are limited. The overseas highway is patrolled by Florida Highway Patrol and the Monroe County Sheriff. Should there be an accident on the overseas highway first responders can take up to 30 minutes or more to arrive to the scene and the roadway can be closed for hours depending on the severity of crash. Should there be a hurricane or tropical storm warning the road will be used for evacuation. Prepare yourself and have a surplus of essential supplies including fuel as fuel may be limited at gas stations along the route. Once the storm is hit the overseas highway will be closed to all vehicular traffic. Once the storm has passed essential workers and first responders will conduct a full inspection to ensure the bridge structure is intact.

The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning